After we all encouraged and felt proud about the Coca-Cola Bag, the real truth came out.
It rumors that Ogilvy, a famous publishing agency in El Salvador, where the creators of the video and its diffusion. However, this STRATEGY created many feelings among salvadorians. In the world of design I am sure designers such as @jcdesigner would enjoy working in this project and wish this would really becomes tangible.
I personally admire the CREATIVITY and STRATEGY that has been put to the Coca-Cola brand throughout the years. Not only the dedication and the love for the work done is reflected, but also the uniqueness and INNOVATION.
This kind of work should be of interest to people like Tom Hulme
@thulme who have the OPPORTUNITY of working at prestigious and famous companies such as IDEO, as their work is to admire.
Coca-Cola and its world wide known slogan: "open happiness" encourages the desire of drinking it, however, the message the World of Coca-Cola
@WorldofCocaCola is always trying to spread goes way BEYOND the bottle. Unity, family, love, happiness, peace; all positive values from little to grown ups, Coca-Cola is literally always putting a smile on someone's face.
Right now, I particularly feel HONORED to be a Salvadorian student writing about this amazing idea that has surged from the world of creativity. The Coca-Cola Bag promoted on the video below, shows the importance for the PEOPLE consuming it but also on our ENVIRONMENT.
This has been a tradition held for many years, and seriously, WHICH SALVADORIAN HASN'T DRANK A COCA-COLA IN A BAG?
Llevo alrededor de una semana trabajando en un proyecto que consiste en hacer modificaciones de sillas de DISEÑADORES famosos.
A mi me tocó hacer la modificación a la silla B3 o silla Wassily de Marcel Breuer. Me llamo muchísimo la atención ver que una silla tan moderna inspirada en el manubrio de una bicicleta Adler, fue creada en 1925 en el taller de la Bauhaus.
La historia de la silla en sí, es sumamente interesante pues se especula que esta fue creada específicamente para el colega de Breuer, el pintor Wassily Kandinsky, pero no fue así. Su colega admiró el diseño de la silla y hasta entonces, Breuer hizo una copia para que Kandinsky la usara en su casa y ésta luego fue re-lanzada en los 60s.
Presente mi trabajo y el resultado fue una MODERNA silla de bar. Con esto me dí cuenta como las cosas ya existentes se pueden modificar para crear cosas funcionales e INNOVADORAS.
Hope you like it!
Izq. Silla B3 o Wassily de Marcel Breuer - Der. silla de bar, técnica a color y plumilla.
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