The impact of design.

I personally admire the CREATIVITY and STRATEGY that has been put to the Coca-Cola brand throughout the years. Not only the dedication and the love for the work done is reflected, but also the uniqueness and INNOVATION.

This kind of work should be of interest to people like Tom Hulme ‏ @thulme who have the OPPORTUNITY of working at prestigious and famous companies such as IDEO, as their work is to admire.

Coca-Cola and its world wide known slogan: "open happiness" encourages the desire of drinking it, however, the message the World of Coca-Cola ‏ @WorldofCocaCola is always trying to spread goes way BEYOND the bottle. Unity, family, love, happiness, peace; all positive values from little to grown ups, Coca-Cola is literally always putting a smile on someone's face.

Right now, I particularly feel HONORED to be a Salvadorian student writing about this amazing idea that has surged from the world of creativity. The Coca-Cola Bag promoted on the video below, shows the importance for the PEOPLE consuming it but also on our ENVIRONMENT.

This has been a tradition held for many years, and seriously, WHICH SALVADORIAN HASN'T DRANK A COCA-COLA IN A BAG?

So lets hope this comes true.

 

HOPE YOU ENJOY THIS AMAZING VIDEO! 

CHEERS FOR COCA-COLA!